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Bliss LeBlanc is shown with husband Eric and their children Elliott, 1 month old, Maggie, 3 years old, and Millie, 5 years old.

LeBlanc does balancing act

Erath mom juggles being full-time nurse, with 3 young kids, plus, being coach’s wife

Bliss Romero LeBlanc has a full-time job as a nurse at Abbeville General Hospital and is the mother of three young children, all under five.
And if that isn’t enough to keep the 32-year-old Erath native busy, she also finds time to balance another role in her life, being the coach’s wife. LeBlanc’s husband Eric is the head football coach at their alma mater, Erath High School.
“It’s not always easy, but it’s definitely worth it,” she said. “We take every day as they come and live by our schedules and calendar. Of course, our family always takes precedence, but when you love what you do, our family blends right on in.”
And she loves all aspects of her life, from work to being a mother to being a coach’s wife. She and Eric dated for 12 years, through high school and college at McNeese State University, before marrying on Jan. 16, 2015. They’ve since become the parents of Millie, 5 years old; Maggie, 3; and Elliott, one month old.
“I’d have to say it is very challenging being a working mother and wife with young children, but somehow as a mother, you find what’s necessary for yourself to ‘just do it,’” LeBlanc said. “The job is never done, there’s always something that needs tending to, but as a wife and mother, you make a way to get it done.”
Motherhood has its rewards, of course.
“Becoming a mother has been one of the most rewarding experiences of my life,” she said. “Being entrusted and blessed to carry, nurture and love our children as their mother is ultimately one of the greatest gifts I could ever imagine.”
Nursing was her first choice for a career. She finished her Bachelor of Science degree in nursing in four years at McNeese and became a registered nurse because she wanted to take care of people and help them heal in their most vulnerable times.
“I became a nurse to help impact the health and lives of others,” LeBlanc said. “Getting to work every day knowing that I will impact someone’s life and health is one of my favorite things about being a nurse.”
For the past three years, LeBlanc has worked five days a week, Monday through Friday, as a pre-operative nurse in the Outpatient Surgery Department at Abbeville General. It’s been challenging at times.
“Coming out of college with a nursing degree compared to now, I have grown in knowledge and realize that there is much more to nursing than I ever could have thought possible,” she said. “The world of nursing is constantly evolving and growing, and there is always something to learn as a nurse.
“Nursing, as a career, will always have its ups and downs. But, in general, I would have to say that the Coronavirus Pandemic since March of 2020 has been one of the toughest, most straining parts in my career as a nurse thus far.”
She said that having a husband who shares in the chores helps her maintain that balance between personal and professional obligations.
“He is a great teammate when helping around the house,” LeBlanc said. “We do share in the duties of household chores.”
The couple also gets support from both of their families.
“Our families are both blessings, each side contributing in their own ways” she said. “My mother has been one of our greatest supporters since having our children, whether it is pick-up from school, going to doctors’ appointments, being a chauffeur, getting the girls to dance, etc. You name it, and she’s there.”
Life becomes even more of a challenge during football season.
“Days are longer for Eric during the season, but we make it all work,” she said. “We adjust our schedules accordingly to him technically working 7 days out the week. It’s definitely hard to plan anything during football season, hence our wedding in January!”
The kids are still young but already enjoy football season.
“The LeBlanc family bleeds Bobcat Blue! Our girls definitely enjoy going to the Bobcat football games!” LeBlanc said. “They always light up seeing their Daddy on the game field, and some of our favorite memories have been made in those bleachers. Our little girls understand that Daddy is a coach and have been around the game since birth. We can’t wait for our baby boy to experience his first Bobcat football game this season!”

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Mrs. Kutter Jude Berard

Miss Raleigh Camille Toups & Kutter Jude Berard United in Holy Matrimony

Miss Raleigh Camille Toups of Erath, Louisiana and Kutter Jude Berard of Breaux Bridge, Louisiana were united in the Sacrament of Holy Matrimony during a 6:30 p.m. nuptial mass on Friday, May 6, 2022, at Saint Mary Magdalen Catholic Church in Abbeville, Louisiana.
Officiating the Nuptial Mass was Father Louis Richard and Father Charles Dubois, cousin of the bride. The bride is the daughter of Mr. and Mrs. Carl Ray Toups of Erath, Louisiana. Her mother is the former Mica Hollier of Erath, Louisiana. She is the granddaughter of Mr. Scott Hollier of Abbeville, Louisiana, Ms. Linda Foti Hollier of Abbeville, Louisiana, Ms. Sable Toups Richard of Erath, Louisiana and the late Mr. Carson Ray Toups of Delcambre, Louisiana.
The groom is the son of Ms. Tracey Berard of Breaux Bridge, Louisiana and late Kenneth “Pete” Berard of Breaux Bridge Louisiana. The mother of the groom is the former Tracey Calais of Cecelia, Louisiana. The grandparents of the groom are Mr. and Mrs. DJ Calais, and the late Mr. and Mr. and Mrs. Maurice Berard of Breaux Bridge, Louisiana.
Escorted by her father, the bride wore a designer dress from Blush Bridal. Her stunning wedding gown represented “something new” was an ivory satin fabric, square cut and strapless, fitted to the knee and flowing out to a timeless silhouette with a long train. She wore an ivory veil with pearl and crystal trim, cathedral in length.
The bride carried a cascade bouquet of long stem white eskimo roses. Intertwined in her bouquet was a rosary from her maternal great grandmother, Mrs. Alida Dubois Hemphill and a rosary from the groom’s paternal grandmother, Mrs. Maurice Berard. Also in the bouquet was a hand sewn handkerchief from the bride’s maternal great grandmother, Mrs. Versie Foti. These items represented the “something old” tradition from both sides of the families. Her new initials and wedding date were monogrammed in light blue representing a timeless keepsake and traditional “something blue”. For the “something borrowed” tradition, the sentimental bride wore her mother’s heirloom diamond pendant which originally belonged to the bride’s maternal great grandmother, Mrs. Mona Hollier. Additionally, she wore a sixpence in her shoe that was a gift from close family friend, Mrs. Richard Condon for the traditional gift of “luck”.
The bride was attended by her Maid of Honor and Phi Mu sorority sister, Catherine Scallon of Metairie, Louisiana. Bridesmaids were Emily Delcambre, childhood friend of the bride, Shelbi Picard and Baylor Chastant, Phi Mu sorority sisters of the bride, Hannah Baudoin and Jaimie Gilley, friends of the bride.
The bridesmaids wore gorgeous soft satin trumpet gowns in the color toasted sugar. The full-length gowns featured a scoop neckline, natural waist, and strap detail. They carried white simple bouquets of white hydrangeas with pearl accents.
The groom wore a formal blue tuxedo with traditional ivory bowtie. A photograph of his father, the late Kenneth “Pete” adorned his boutonniere in loving tribute. Payton Kellebrew, lifelong friend of the groom, served as the best man. Groomsmen were Andre Toups, brother of the bride, Bryce Begnaud, Cullen Hamilton, Hunter Huval and Caleb Johnson, all childhood friends of the groom. The ushers for the wedding were Avery Toups and Phillip Toups, brothers of the bride. They all wore formal blue tuxedos with blush bow ties.
The mother of the bride was escorted by her sons, Avery and Phillip Toups. She wore a tiffany blue elegant gown featuring a single shoulder enormous ruffle which flowed down including a train in the back. The mother of the groom was escorted by the groom, Kutter Berard. She wore a dusty blue jacquard gown featuring sequin and jeweled bodice flowing down to a full skirt. Her elegant gown was complimented by a sequin and jeweled jacket.
For the ceremony, scriptures were read by Mrs. Natalie Hollier Sonnier, godmother of the bride and Mrs. Catherine Roy, cousin of the groom. Serving as gift bearers were Miss Brinlea Calais, cousin of the groom, Miss Alani Richard, cousin of the bride and Miss Meredith Sonnier, cousin of the bride. Serving as the wedding music ensemble were special guest and cousins of the groom Mrs. Laura Calais and Mrs. Megean Calais, both vocalist for Grammy winning group Sweet Cecilia. Additionally, Mr. Tommy Guidry as organist, and Mr. Jared Gray, trumpeter.
Following the ceremony, a reception was held at Black’s in Historical Downtown Abbeville, which was decorated with beautiful hydrangea floral centerpieces, Boston ferns and candle lit tables. Additionally, a memory ladder holding photographs and unique items in loving memory and tribute to the groom’s father, Mr. “Pete” Berard. The bride’s cake was a three-tiered confection of alternating flavors consisting of red velvet, chocolate, and almond covered with a French buttercream icing. Fresh white roses, and hydrangea flowers with greenery were added as a finishing touch to the cake housed on a table with fresh flowers. The bride and groom toasted their nuptials with crystal champagne flutes that were used by her godmother and uncle, Mr. and Mrs. Brandon Sonnier, on her wedding day 20 years ago this week, also in Abbeville.
The groom’s cake and table were themed Louisiana State University with the table held by wooden rustic barrels decorated with ruscus greenery, Boston ferns and white linen. The groom’s godmother, Miss Rhea Angelle, was in attendance and cut the cake according to tradition. Guests were entertained by DJ Chris Reed of Lafayette, Louisiana.
The groom’s mother honored her son and his bride-elect along with their wedding party at dinner on the eve of their marriage at Southern Oaks Country Club in Abbeville, Louisiana.
The newlywed couple plans to honeymoon in Cabo Saint Lucas, Mexico in June. The couple will reside in Erath, Louisiana.

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Miss Emma Grace Soley & Shawn Skylar Sundy United in Holy Matrimony

Miss Emma Grace Soley of Meaux, Louisiana and Mr. Shawn Skylar Sundy of Nunez, Louisiana were united in holy matrimony at 6:00 p.m. on Saturday, May 7, 2022, at Saint Alphonsus Catholic Church in Maurice, Louisiana.
Officiating the wedding ceremony was Deacon Randy Hyde. The bride is the daughter of Deacon Byron Soley and Mrs. Beverly Soley of Meaux, Louisiana. She is the granddaughter of Jason and Theresa Guidry of Abbeville, Louisiana, the late Anna Toups Hargrave of Kaplan Louisiana, and the late Linton A. Soley of Galliano, Louisiana.
The groom is the son of Simon Sundy Sr. of Abbeville, Louisiana and Angela Sundy of Empire, Louisiana. The grandparents of the groom are Corlee Simon Guidry of Empire, Louisiana, the late Rickey Gilbert of Belle Chase, Louisiana and Stephen and Helen Sundy of Abbeville, Louisiana and the great grandson of the late Laura Lee Weatherly (Mimi) of Empire, Louisiana.
Escorted by her father, the bride wore an ivory beaded ball gown with a sweetheart neckline and an open back, with beaded and detailed embroidery on the skirt. Her veil was cathedral length with beaded edges.
The bride’s bouquet was a mix of springtime flowers and succulents. She carried her godmothers rosary and a special family heirloom handkerchief.
Serving as her Maid of Honor was Grace Broussard cousin of the bride and Madison Duhon the bride’s sister was her Matron of Honor. Bridesmaids were Jakasha Broussard, Rebecca Gautreaux, friends of the bride and Sydney Sundy sister of the groom. They wore a variety of sage floor length evening gowns of different styles. Remi Duhon niece of the bride and Anna Billiot cousin of the bride served as flower girls. They wore white lace overlay dresses and carried flower ball bouquets.
The groom’s best man was Simon Sundy, Jr. brother of the groom. Groomsmen were Tommy Stelly, Daunte Dassinger, Dayne Dassinger all friends of the groom and Andrew Soley brother of the bride. James Hebert, nephew of the groom attended as ring bearer.
For the ceremony music was provided by Jessica and Madelyn Romero, Linda Kidd as organist with Scotty Walker on trumpet. Readings were given by Mallory Lastrapes and Mason Georgia friends of the bride and groom. Ushers were Travis Reel friend of the groom, Spencer Duhon brother in law of the bride.
The mother of the bride was escorted by her son Andrew Soley. The mother of the groom was escorted by her son the groom Shawn Sundy.
A reception was held at Woodman of the World Home in Maurice.
After a wedding trip to the Ozark Mountains the couple will reside in Kaplan, Louisiana.
The bride is employed at Iberia Pediatrics and groom is employed by Slemco Utilities.

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North Vermilion junior Abigail Connor painted “Keep Abbeville Beautiful” on this front window of a warehouse converted into an apartment located at 605 West Port Street, next to Shucks.

Abbeville officials urging residents to clean yards in preparation of State Cleanest City Contest judges arrive on Tuesday

Abbeville recently captured its eighth district title in the Louisiana Garden Club Federation’s Cleanest City Contest.
Now, Abbeville is going for its fourth state title.
Judges for the state competition will be in Abbeville next Tuesday morning.
“Since we have won the District III, Category G Cleanest City Contest, we are now in the running for the State Cleanest City Contest,” Keep Abbeville Beautiful’s Charlene Beckett said.
Abbeville will compete against city’s with a population of 9,500 to 14,499. That list includes Crowley, Pineville and West Monroe.
“We have a designated route which is required by contest rules,” Beckett explained.
The route must include approaches to the city, governments buildings, schools, library, park, and a cemetery. The other areas that they judge are weeds around poles, landscaping, cigarette butts and litter. There are three judges who will ride the route with Mayor Mark Piazza as well as a narrator who will announce the upcoming streets.
“We hope that through these efforts it will inspire each of us to beautify and keep our areas clean,” Beckett said. “We appreciate everyone’s efforts in keeping the city clean, healthy and litter free.”
The judging will take place on Tuesday, May 10 at 9 a.m. If you would like to help clean up the route or any part of the city, please contact Beckett at 337-652-2239.
“Let’s work together with the Abbeville Garden Club, Keep Abbeville Beautiful and you to bring home the award,” Beckett said.

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Frances Davis

ABBEVILLE — On May 2, 2022, at 82 years old, Frances Davis was called home to heaven.  She was born on June 3, 1939 in Silver Creek, Mississippi.  Frances was married to the late Johnny Frank Davis.  She was a resident of Abbeville for forty-five years where she was actively involved with her church family at First Baptist Church. She was currently living in Madisonville, Louisiana, when she passed away at home.  Frances was a loving wife, mother, grandmother, great-grandmother, and sister who enjoyed spending time with her family.
Frances is survived by her three children; one daughter, Brenda Davis Motty and her husband Henry of Madisonville; two sons, Johnny Frank Davis Jr. and his wife Annette of Abbeville, and Jerry Davis and his wife Karina of Houston, Texas; nine grandchildren, Adrienne Motty Melancon of Lafayette, Henry Brandon Motty of Madisonville, Blaire Motty Smith of Madisonville, Brianna Morgan Davis of Abbeville, Julian Frank Davis of Abbeville, Jillian Frances Davis of Abbeville, Nicole Davis DesOrmeaux of Erath, Michelle Davis Murray of Bogalusa, Gabrielle Elise Davis of Erath; eleven great-grandchildren, Mason Henry Melancon, Adelyn Ruth Melancon, and Madeline Kate Melancon of Lafayette, Brenlynn May Motty and Jackson Pierre Motty of Madisonville, Jacob Paul Guidry and Maddox Cooper Guidry of Abbeville, Libby Tyler DesOrmeaux and Anderson Todd Desormeax of Erath, Eli William Murray and Liam Aubrey Jarrell of Bogalusa; and one sister, Carolyn Portero and her husband Duane of Baton Rouge.
Frances was preceded in death by her husband Johnny Davis, and granddaughter, Phallon Davis Tassin.
You may sign the guest register book and express condolences online at www.davidfuneralhome.org
David Funeral Home of Abbeville, 2600 Charity Street, (337) 893-3777 will be handling the arrangements.
A private family gathering will be conducted for Frances Davis, at a later date.

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Victoria Bourque signs on as Program Administrator for VEDA.

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The VEDA Hiring & Transition Committee pictured with incoming Program Administrator are Richard Guilbeaux, representing Vermilion Parish School Board, Anne Falgout, outgoing VEDA Director, Ben Rivera, representing the Vermilion Chamber of Commerce and Megan Lalande representing the Town of Maurice. Not pictured is Gerrod Brasseux representing the Vermilion Parish Police Jury.

VEDA selects Vermilion Parish native Victoria Sagrera Bourque as Program Administrator

As the organization approaches its eighth anniversary, the Board of Directors of the Vermilion Economic Development Alliance is happy to announce the hiring of Victoria Sagrera Bourque as Program Administrator, a position designed to lead the organization into its next phase.
When Anne Falgout, VEDA’s first Executive Director, announced her resignation from the local economic development agency, the leadership team set out to find a “passionate individual committed to moving the organization and community forward.”
Victoria Bourque was selected to work alongside a 15-member board, in coordination with other local, regional, and state economic development agencies to sustain and grow economic development efforts in Vermilion Parish. She will begin her leadership within the organization in June.
Board President Ben Rivera is excited about the transition. “We were delighted to find someone from Vermilion Parish that can continue the success we have worked so hard to achieve. Lightening apparently does strike twice!”
Bourque has a wide array of skills that make her well-suited for the position which will officially begin in June. She has served in various capacities with coastal advocacy entities and is an active member of the Vermilion Parish community, serving on the Vermilion Parish Tourist Commission and Louisiana Cattle Festival boards. She understands and values the recognition our community deserves, and has demonstrated experience in promoting our area, during her reign as Miss Louisiana United States in 2017.
“In addition to thoroughly enjoying networking to develop and maintain business relationships,” Bourque says, “I have an immense passion for the food, entertainment, and joie de vivre that is encompassed in our unique Louisiana culture, especially in my hometown of Abbeville and Vermilion Parish!”
The VEDA Hiring & Transition Committee pictured with incoming Program Administrator are Richard Guilbeaux, representing Vermilion Parish School Board, Anne Falgout, outgoing VEDA Director, Ben Rivera, representing the Vermilion Chamber of Commerce and Megan Lalande representing the Town of Maurice. Not pictured is Gerrod Brasseux representing the Vermilion Parish Police Jury.
For more information on the organization, visit www.developvermilion.org.

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72nd Louisiana Cattle Festival Queen (Miss Division) Queen: Sydney Bertrand, 1st Runner Up: Jadyn Devillier, 2nd Runner Up: Ashley Gorrell, 3rd Runner Up: Kennidy Peavy,4th Runner Up: Shelbi Rials.

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Ms. Louisiana Cattle Festival Queen (24 – older) Queen: Morgan Mooney, 1st Runner Up: Joy Sanders, 2nd Runner Up: Jackie Bergeron, 3rd Runner Up: Tori Lazard.

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Teen Louisiana Cattle Festival Queen (14-16 year old) Queen: Mia Comeaux. 1st Runner Up: Tatum Dore’ shown with outgoing Teen Queen, Amelia Mickal.

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Junior Louisiana Cattle Festival Queen (11-13 year old) Queen: Kamille LeBlanc, 1st Runner Up: Ashlyn Baudin, 2nd Runner Up: Libby Desormeaux, 3rd Runner Up: Madison Lange,4th Runner Up: Lucy Hood.

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Deb Louisiana Cattle Festival Queen (8-10 year old) Queen: Emily Guidry, 1st Runner Up: Halleigh Frederick, 2nd Runner Up: Cooper Becnel.

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Petite Louisiana Cattle Festival Queen (5-7 year old) Queen: Aubrey Zagar, 1st Runner Up: Sophia Faulk.

More Louisiana Cattle Festival - 2022 Pageant Results

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T’Nincy Louisiana Cattle Festival King (0-11 months old). King & Photogenic: Espen Taylor, 1 st Runner Up: Rhoyal Wilson, 2 nd Runner Up: Draven Thompson, 3 rd Runner Up: Lynkon Touchet.

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T’Nincy Louisiana Cattle Festival Queen (0-11 months old). Queen: Kallyn Dubois, 1st Runner Up: Adeline Hood, 2nd Runner Up: Stephain Cormier, 3rd Runner Up: Saylor Menard, Photogenic: Camille Suire.

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Tiny Louisiana Cattle Festival King (12-23 months old). King and Photogenic winner , Cade Theall, 1st Runner Up: Jaxton Bertrand.

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Tiny Louisiana Cattle Festival Queen (12-23 months old). Queen: Londyn Montgomery, 1st Runner Up: Penelope Suyolan, 2nd Runner Up: Nealeigh Lemelle, 3rd Runner Up: Remy Broussard,Photogenic: Landry Barker.

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Toddler Louisiana Cattle Festival King and Court(2 year old) King, Sevin William; 1st Runner Up and Photogenic winner, Jimmy Tripp Smith, 2nd Runner Up, Knox Guidry; and 3rd Runner Up, Baylor Hebert.

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Toddler Louisiana Cattle Festival Queen (2-year-old) Queen: Camille Guidry, 1st Runner Up: Elizabeth Benoit, 2nd Runner Up: Kaislee Harrington, 3rd Runner Up: Sloan Cardinale, Photogenic: Emerie Broussard

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Baby Louisiana Cattle Festival King (3-4 year old) King: Ryker Theaux, 1st Runner Up: Lucas Gathers, 2nd Runner Up & Photogenic: Dakota Bolden, 3rd Runner Up: Breckon Thibodeaux.

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Baby Louisiana Cattle Festival Queen (3-4 year old) Queen & Photogenic: Remi Joiner, 1st Runner Up: Cheyenne Bergeron, 2nd Runner Up: Lucy Brown, 3rd Runner Up: Saylor Harrington

Louisiana Cattle Festival - 2022 Pageant Results

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Gumbo For Meaux Committee 2022 (a few members were not present for photo)

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An awesome crew of Gumbo Cook-Off Judges: Dr. Dac Pourciau, Jamie Bergeron, Brian Marceaux & Wesley LeMaire

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2022 GRAND CHAMPS: The team with the most points all combined— Team Georgia

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People’s Choice- 2nd Year in a Row Team Georgia

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1st Place: Specialty
Team Taste Dat Kooking Krew

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2nd Place: Specialty
Team Georgia

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3rd Place: Specialty
Team 2 Couyons (Xtreme A/C)

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1st Place: Chicken & Sausage
Team G&H Tire & Collision

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2nd Place: Chicken & Sausage
Team Manuel Builders

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3rd Place: Chicken & Sausage
Team Hebert’s Specialty Meats

7th annual Gumbo for Meaux Elementary does it again, breaks records

“TEAM MEAUX did it again, and broke records.
The 7th Annual Gumbo for Meaux Elementary was recently held on Saturday, March 5, 2021 at The Red Barn in Abbeville.
The annual event is a family fun day which included over 30 gumbo cooking teams, live & silent auctions, drinks, concessions, bake sale treats, fun jumps, kids games, face painting & live entertainment performed by some very talented & generous local musicians who donate their time. The bands & musical line up included: The Bayou Beats, The Beau Young Band, Aaron Jay & his band & Alligator Blue.
After seven years of organizing & hosting this event, it is still such a joy to see everyone come out & share their day with us. Our committee of dedicated parents meet year round to plan ahead for the next event & we always pray our fundraising efforts are a huge success. We are constantly blown away by the amount of community support. This year, they have broken the record with the amount of cooking teams that signed up & the amount of gumbos cooked! Our judges had a tough challenge ahead of them but they got it done. Thank you so much to this year’s judges: Brian Marceaux, Wesley LeMaire, Jamie Bergeron & Dr. Dac Pourciau.
On behalf of the Gumbo for Meaux committee, we are so excited to announce we have also broken last year’s record total. All of the numbers have been tallied up & the grand total this year comes to $33, 382.15.
Thank you again so much to all our guests, event volunteers, parents, family, teachers, staff & students! Without your help, none of this would be possible. Thank you also to all of our sponsors, donors, cooking teams, judges, auctioneers & musicians for all of your donations & time! It is truly a team effort and we couldn’t do it without you. Thank you again to Gabe Marceaux & Gerrod Brasseux for an exceptional job helping on the mics for our Live Auction. Special thank you to Monique Lemaire with Monique Designs for an incredible job & for taking care of our awesome Event T-shirts & banners.
Thank you so much to each and every one of you who continue to help. Without you, none of this would be possible.We are always looking for more volunteers, please keep a look out when we begin to plan for our next event. We invite any and all who would like to participate in any way.
The committee is currently gathering estimates, doing research & looking into ways to spend the funds in the most beneficial way to the school & students. A few projects we plan to work on first include replacing the flag poles in front of school, updating the front of school’s landscaping & wall sign, adding a PA speaker/mic system to be used for outdoor events, purchasing a nice school logo rug for the front entry & hopefully we plan to help add a covered pavilion that will be useful on rainy days for all PE classes or to hold outdoor events. It will even include new outdoor bathrooms for all to use.

Article & Photos submitted by: Brook Stelly, Gumbo for Meaux Committee Member

$1.7 million secured for Louisiana consumers deceived by TurboTax

BATON ROUGE – Attorney General Jeff Landry today secured $1.7 million from the owner of TurboTax, Intuit Inc. (Intuit), for deceiving consumers into paying for tax services that should have been free.
As a result of a multistate agreement, Intuit will pay $141 million in restitution to millions of consumers across our Nation who were unfairly charged. In addition, Intuit must suspend TurboTax's "free, free, free" ad campaign that lured customers with promises of free tax preparation services, only to deceive them into paying for services. All 50 states and the District of Columbia have signed the agreement.
“Intuit used dishonest and deceptive practices to prey upon the least fortunate of our neighbors,” Landry said. “So I applaud my Consumer Protection Section for their hard work to ensure Louisiana receives $1.7 million for consumers who were duped into paying to file their federal tax returns.”
A multistate investigation into Intuit began after ProPublica reported that the company was using deceptive digital tactics to steer low-income consumers toward its commercial products and away from federally-supported free tax services.
Intuit has offered two free versions of TurboTax. The first, through its participation in the IRS Free File Program, a public-private partnership with the Internal Revenue Service (IRS), which allows taxpayers earning roughly $34,000 and members of the military to file their taxes for free. In exchange for participating in the program, the IRS agreed not to compete with Intuit and other tax-prep companies by providing its own electronic tax preparation and filing services to American taxpayers.
In addition, Intuit offers a commercial product called "TurboTax Free Edition," which is only free for taxpayers with "simple returns" as defined by Intuit. In recent years, TurboTax has marketed this "freemium" product aggressively, including through ad campaigns where "free" is the most prominent or sometimes the only selling point. In some ads, the company repeated the word "free" dozens of times in as short as 30 seconds. However, the TurboTax "freemium" product is only free for approximately one-third of US taxpayers. In contrast, the IRS Free File products were free for 70 percent of taxpayers.
The investigation found that Intuit engaged in several deceptive and unfair trade practices that limited consumers' participation in the IRS Free File Program. The company used confusingly similar names for both its IRS Free File product and its commercial "freemium" product. Intuit bid on paid search advertisements to direct consumers who were looking for the IRS Free File product to the TurboTax "freemium" product instead. Intuit also purposefully blocked its IRS Free File landing page from search engine results during the 2019 tax filing season, effectively shutting out eligible taxpayers from filing their taxes for free. Moreover, TurboTax's website included a "Products and Pricing" page that stated it would "recommend the right tax solution," but never displayed or recommended the IRS Free File program, even when consumers were ineligible for the "freemium" product.
Intuit will pay $141 million in restitution, of which roughly $2.5 million will be used for administrative fund costs.
Under the agreement, Intuit will provide restitution to millions of consumers who started using TurboTax's Free Edition for tax years 2016 through 2018 and were told that they had to pay to file even though they were eligible to file for free using the version of TurboTax offered as part of the IRS Free File program. Consumers are expected to receive a direct payment of approximately $30 for each year that they were deceived into paying for filing services. Impacted consumers will automatically receive notices and a check by mail.
Intuit has also agreed to reform its business practices, including:
Refraining from making misrepresentations in connection with promoting or offering any online tax preparation products;
Enhancing disclosures in its advertising and marketing of free products;
Designing its products to better inform users whether they will be eligible to file their taxes for free; and
Refraining from requiring consumers to start their tax filing over if they exit one of Intuit’s paid products to use a free product instead.
Intuit withdrew from the IRS Free File program in July 2021.

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Vermilion Today

Abbeville Meridional

318 N. Main St.
Abbeville, LA 70510
Phone: 337-893-4223
Fax: 337-898-9022

The Kaplan Herald

219 North Cushing Avenue
Kaplan, LA 70548