Columns

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Jim Bradshaw

Did Coolidge eat his Rice-O-La?

When planter, politician and entrepreneur Henri Gueydan began to manufacture his Rice-O-La breakfast cereal in 1923, he also launched an advertising campaign that could have been the inspiration for the flamboyant Hadacol promotions decades later.
The campaign might have been anticipated. The son of town builder Jean Pierre Gueydan unveiled his plans to produce the cereal amid much hoopla in a well-publicized meeting in Crowley.

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Jim Bradshaw

A distinctive sound of history

If I had to nominate one sound that epitomized the history of south Louisiana, I would be mightily tempted to suggest the chuff-chuff, chuff-chuff, chuff-chuff-chuff of a steam locomotive leaning into its load as it pulled out of a depot or freight yard.
The railroad opened the prairies to new settlements and brought modern times to old towns, and steam locomotives made it happen. They are inexorably linked with who we are and how we got (sometimes literally) to be where we are. They were the engines of commerce for more than a century.

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Bryan Golden

What Voice Do You Listen To?

You have an inner voice which is always speaking to you. Your voice may offer encouragement or it could be disheartening. Not only are you free to choose which one you listen to, you also determine, either consciously or subconsciously, what is being said. So, you decide what your voice says and whether or not to listen to it.

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Jim Bradshaw

When Charlie was right, he was right

Charles Langlinais, who over decades of public service led the transformation of the quiet village of Broussard into a dynamic city, quite often sought my opinion. Most of the time it was on some version of the question, “Have you absolutely lost your mind?”
He didn’t mince words when he disagreed with you.
Neither did I in the days when we first met. I was still young enough to be absolutely sure that the views I expressed in a regular political column were sound, well-reasoned, astute, and undeniable.

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Bryan Golden

Archiving Your Goal is a Journey

When a ship leaves its home port for a transoceanic voyage, the captain cannot see the arrival port for more than 99% of the journey. Yet, the captain has no doubt that he will be able to successfully arrive at his desired destination.
When an airline pilot takes off, he or she understands the arrival airport won’t be visible until the end of the trip. Yet, the pilot knows how to navigate to the selected destination.

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