Did Coolidge eat his Rice-O-La?
When planter, politician and entrepreneur Henri Gueydan began to manufacture his Rice-O-La breakfast cereal in 1923, he also launched an advertising campaign that could have been the inspiration for the flamboyant Hadacol promotions decades later.
The campaign might have been anticipated. The son of town builder Jean Pierre Gueydan unveiled his plans to produce the cereal amid much hoopla in a well-publicized meeting in Crowley.